Fim do Labubu? Marcas de luxo lançam novos bonecos para conquistar a moda

O Labubu dominou a primeira metade de 2025 como fenômeno global. Com o passar dos meses, porém, o interesse esfriou e o mercado sentiu o impacto. Com a queda da demanda, os preços recuaram e marcas de luxo viram espaço para agir.

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A Prada foi uma das primeiras a entrar no jogo. A grife lançou o Teddy, uma linha de ursinhos de criada para acompanhar acessórios e complementar os looks da marca.

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Em formato mini, os Teddy chegam como chaveiros de edição limitada, vendidos por cerca de R$ 5 mil no site oficial, em versões pequenas e grandes.

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Já a Fendi apostou em um universo próprio. A linha BFF apresentou personagens autorais na coleção Outono/Inverno 2025, ampliando a disputa pelos colecionáveis.

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Com nomes como Adele, Silvia, Travis e Margot, os bonecos da Fendi custam entre US$ 1.150 e US$ 9.000 e miram o mesmo público que impulsionou o Labubu.

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Mesmo tendo liderado o ranking do Google como o produto mais desejado de 2025, o reinado do Labubu agora enfrenta novos concorrentes no luxo..

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Veja este e outros webstories em: TIMESBRASIL.COM.BR

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