Vendas da BMW caem no trimestre; veja mercados que pesaram no resultado

Em 2025, a BMW enfrentou um último trimestre mais fraco, pressionada pela menor demanda nos Estados Unidos e na China.

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Entre outubro e dezembro, a montadora vendeu 667.981 veículos, uma queda de 4,1% na comparação com o mesmo período de 2024.

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Na Europa, o desempenho foi na direção oposta: as vendas cresceram 4%, impulsionadas pela procura por modelos tradicionais e eletrificados.

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Os principais mercados que puxaram o resultado global para baixo foram: - Estados Unidos — queda de 4,6% - China — queda de 15,9%

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As vendas de veículos 100% elétricos a bateria recuaram 10,5% no trimestre, refletindo o avanço da concorrência e as incertezas econômicas globais.

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Para reagir, a BMW aposta na nova geração Neue Klasse, totalmente elétrica. O primeiro modelo chega ao mercado em 2026.

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A montadora também anunciou mudanças na liderança: Milan Nedeljkovic assumirá como CEO global em 14 de maio de 2026, substituindo Oliver Zipse.

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Apesar do desempenho fraco no último trimestre, a BMW encerrou 2025 com alta de 0,5% nas vendas globais, sustentada pelo resultado anual.

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