Como a CazéTV garantiu os direitos exclusivos da Eurocopa 2028

A CazéTV ampliou sua presença no futebol ao garantir a transmissão exclusiva da Copa do Mundo e também os direitos da Eurocopa da UEFA.

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A vitória da CazéTV também levanta um debate sobre a estratégia que permitiu à plataforma superar emissoras tradicionais.

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Segundo a UEFA, a estratégia digital da CazéTV pesou na escolha por aproximar a competição do público jovem.

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A disputa pela Eurocopa repetiu o cenário da Copa de 2026: a CazéTV ficou com todos os jogos, enquanto a Globo transmitirá apenas parte da competição.

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Além da Copa do Mundo e da Eurocopa de 2028, a CazéTV transmite LaLiga, Premier League, Alemão, Francês, Italiano, Brasileiro e Copa do Mundo Feminina.

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Veja este e outros webstories em: TIMESBRASIL.COM.BR

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