BTS pode adicionar bilhões à economia da Coreia do Sul; entenda

O impacto econômico do BTS pode ir muito além da música e adicionar bilhões à economia da Coreia do Sul nas próximas décadas.

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Os gastos do grupo podem acrescentar até 0,35 ponto percentual ao PIB anual até 2040, o que equivale a cerca de US$ 6,58 bilhões com base no PIB de 2024.

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O impacto vem de uma cadeia de consumo que começa no digital, com streaming e produtos oficiais, e se expande para a economia real.

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Em seguida, esse engajamento evolui para setores como beleza, moda, gastronomia e, por fim, turismo, especialmente viagens à Coreia do Sul.

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Esse movimento já tem nome no mercado financeiro sul-coreano: “Bangtan-nomics”, termo criado pela NH Securities, em referência ao nome coreano do grupo, Bangtan Sonyeondan.

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O conceito segue a mesma lógica da chamada “Swiftnomics”, usada para descrever o impacto econômico das turnês de Taylor Swift em diferentes países.

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Parte do otimismo em relação ao impacto econômico está no perfil do público. Cerca de 84% do fandom global do BTS, conhecido como ARMY, tem entre 13 e 20 anos.

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Isso significa que, com o passar do tempo, esse grupo tende a ampliar seu poder de consumo, o que pode fortalecer ainda mais o fluxo de gastos ligados ao artista.

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Fãs do BTS viajam mais vezes à Coreia do Sul e gastam mais que turistas comuns, mas esse impacto pode oscilar com fatores externos e mudanças no comportamento do público.

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Veja este e outros webstories em: TIMESBRASIL.COM.BR

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