Palmeiras encerra naming rights com receita milionária; veja quanto a arena já rendeu

O Palmeiras fechou um ciclo importante em sua história recente ao encerrar o contrato de naming rights do Allianz Parque depois de 12 anos.

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O último jogo com o nome Allianz Parque aconteceu em um empate contra o Santos no último domingo (3), marcando o fim de uma parceria que durou 12 anos.

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Agora, o estádio inicia uma nova etapa com o Nubank, que adquiriu os naming rights por 18 anos.

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Ao longo da parceria com a Allianz, o Palmeiras acumulou mais de R$ 235 milhões em repasses relacionados ao uso da arena.

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Desse total, R$ 117 milhões vieram de um acordo firmado em outubro de 2024 com a WTorre, que encerrou uma disputa judicial de quase 10 anos.

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O acerto incluiu R$ 50,1 milhões pagos à vista e benefícios como isenção de custos com camarotes, loja e museu.

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Em 2024, o estádio do Verdão gerou R$ 241 milhões em receitas, alta de 20% em relação ao ano anterior.

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O Palmeiras recebeu cerca de R$ 40,5 milhões em 2024, já em 2025, o clube declarou R$ 72 milhões em receitas vindas do estádio.

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Para 2026, agora carregando o nome de Nubank Parque, o clube projeta receita de R$ 78 milhões com a arena, sem considerar bilheteria.

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