Quanto custa torcer? O impacto dos uniformes oficiais no bolso do fã de futebol

A Copa do Mundo movimenta a economia brasileira antes mesmo de a bola rolar, especialmente no setor de vestuário esportivo.

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Entre julho de 2025 e maio de 2026, esse segmento movimentou cerca de R$ 9,4 bilhões, impulsionado pela preparação das empresas para atender à demanda do torneio.

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O levantamento da Qive, com base em 31 milhões de notas fiscais eletrônicas, mostra que o impacto da Copa começa antes do torneio, impulsionado pelo planejamento das empresas.

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Esse processo envolve organização prévia de produção, estoque, distribuição e fluxo de caixa.

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Esse é um efeito em cadeia típico de grandes eventos esportivos, que reorganizam o comportamento do varejo e do setor produtivo de forma antecipada.

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O estudo mostra que o setor cresceu em volume, mas sem aumento no valor médio das compras. Em relação às Olimpíadas, o volume transacionado avançou 40%.

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Isso significa que as empresas não passaram a pagar mais por unidade, mas sim aumentaram a quantidade de compras realizadas.

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Os uniformes oficiais da seleção brasileira vendidos pela Nike custam, em geral, entre R$ 300 e mais de R$ 700, com preços maiores nas versões especiais e de jogador.

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O comportamento indica um aumento na preparação das empresas para atender à demanda da Copa, com maior aquisição de produtos e reforço de estoque ao longo da cadeia produtiva.

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Veja este e outros webstories em: TIMESBRASIL.COM.BR

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