Quem é o dono do Bilibili, o “YouTube chinês” que chegou ao Brasil

A chegada do Bilibili ao Brasil ampliou a presença da plataforma chinesa, que reúne vídeos, animes e recursos de comércio digital.

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O Bilibili pertence à Bilibili Inc., empresa listada na Nasdaq e em Hong Kong. Seu controle é dividido entre acionistas e executivos.

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Tencent, Alibaba e Sony estão entre os investidores do Bilibili, que divide seu capital entre diferentes acionistas e busca expandir a plataforma fora da China.

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Criada por Xu Yi em 2009 como MikuFans, a plataforma deixou de atender apenas a um nicho da cultura asiática e ampliou sua oferta de entretenimento.

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O Bilibili chegou ao Brasil em agosto com versão em português e aposta no live commerce, que une transmissões ao vivo e venda de produtos.

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