Startup de I.A fundada por Ben Affleck alcança venda milionária de mais de US$ 500 milhões

A Netflix comprou por US$ 587 milhões a InterPositive, startup de inteligência artificial fundada pelo ator Ben Affleck em 2022.

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A compra amplia a estratégia da plataforma para desenvolver e aplicar ferramentas de I.A em produções cinematográficas.

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Affleck criou a InterPositive após se preocupar com os impactos da inteligência artificial na indústria cinematográfica.

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A empresa tinha como objetivo desenvolver ferramentas voltadas para cineastas, permitindo o uso da tecnologia como apoio ao processo criativo.

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Segundo a Netflix, a startup desenvolve “ferramentas com inteligência artificial criadas por e para cineastas”.

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Com a aquisição, a Netflix informou que irá incorporar toda a equipe da InterPositive. Ben Affleck continuará ligado ao projeto como consultor sênior.

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A compra ocorre enquanto a Netflix aumenta a utilização de inteligência artificial em seus conteúdos.

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O co-CEO Ted Sarandos,afirmou que aproximadamente 300 produções da Netflix utilizam inteligência artificial atualmente.

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Mesmo diante das preocupações de investidores, a Netflix mantém a aposta na I.A como uma ferramenta para ampliar a eficiência de suas produções.

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