O fim da era Air Jordan? Nike troca o luxo dos colecionadores pelo retorno às raízes

Durante anos, a Nike dominou o mercado de tênis colecionáveis com modelos que ultrapassaram o universo esportivo.

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Air Jordan 1, Air Force 1 e Dunk se tornaram símbolos culturais e ajudaram a consolidar a marca entre consumidores interessados em estilo e exclusividade.

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A Nike perdeu participação no mercado de revenda de tênis, enquanto a Asics ganhou força com modelos voltados à corrida e com a tendência dos “dad sneakers”.

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Os “dad sneakers”, tênis robustos inspirados nos modelos esportivos dos anos 2000. Modelos maiores e com visual retrô.

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A empresa tenta reduzir a dependência de modelos casuais que perderam força e voltar ao segmento de performance, uma categoria considerada mais duradoura.

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A participação da Nike na plataforma de revenda StockX mostra essa transformação.

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A recuperação dos preços de modelos como Air Jordan 1 e Air Force 1 indica que o mercado deixou de enfrentar excesso de oferta.

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A redução da presença da Nike no segmento de colecionadores pode ajudar a equilibrar a categoria.

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Mesmo com a queda de popularidade dos Air Jordan entre colecionadores, a Nike busca transformar essa mudança em para fortalecer sua identidade esportiva.

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