Copa do Mundo 2026: veja as empresas que podem ganhar bilhões com o torneio

A pouco mais de um mês da Copa do Mundo de 2026, empresas do Brasil e do exterior já surgem como possíveis vencedoras financeiras do evento.

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Relatórios indicam que setores como varejo, turismo, bebidas e mídia devem ampliar receitas com o consumo gerado pela Copa de 2026.

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A expectativa do mercado é de que a competição movimente bilhões de dólares em vendas, viagens, publicidade e serviços.

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No Brasil, a avaliação é de que o impacto será mais concentrado em empresas capazes de capturar o aumento das compras antes dos jogos.

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Já no exterior, o foco está no potencial de crescimento da economia americana durante o evento.

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Empresas brasileiras que podem ganhar com a Copa do Mundo: Grupo SBF; Mercado Livre; Casas Bahia; Vulcabras; Assaí; Grupo Mateus; Pão de Açúcar.

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Entre as empresas internacionais aparecem: Visa, Coca-Cola, Nike, Adidas, McDonald’s e Bank of America, todos ligados direta ou indiretamente à Fifa.

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Apesar do otimismo com a Copa, no Brasil a Selic em 14,50% ainda gera cautela entre investidores.

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A avaliação é que só empresas capazes de converter o interesse do consumidor em vendas devem se beneficiar do torneio.

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Veja este e outros webstories em: TIMESBRASIL.COM.BR

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