Marca de Drake ganha novo dono em acordo de negócios

A Authentic Brands Group anunciou na quinta-feira (27) a compra da participação majoritária da OVO, marca criada por Drake.

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Drake manterá uma participação minoritária e seguirá na direção criativa da OVO, sigla de October’s Very Own, que une música, moda e estilo de vida.

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Com o controle majoritário da OVO, a Authentic Brands Group pretende expandir a marca para novos mercados e categorias de produtos, preservando sua identidade.

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O acordo deve ampliar a presença internacional da OVO por meio de licenciamento e novos negócios. A Authentic reúne nomes como David Beckham e Shaquille O’Neal.

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A compra da OVO reforça a estratégia da Authentic de transformar marcas e celebridades em negócios globais, ampliando sua atuação em diferentes mercados.

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