Chope vira estratégia para aumentar faturamento de bares e restaurantes

O chope vem ganhando espaço como estratégia para bares e restaurantes aumentarem as vendas.

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A Heineken estima vender mais de 500 mil litros de chope entre agosto e novembro.

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Na terceira edição do Heineken Masters, 100 estabelecimentos de 36 cidades e 14 estados participam da disputa.

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Em 2024, os bares participantes registraram aumento médio de 25% nas vendas de chope durante a competição.

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O Empório Dona Tereza, campeão de 2025, teve crescimento de 40% nas vendas da bebida.

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O concurso avalia cinco etapas do serviço, incluindo temperatura, tiragem, espuma e apresentação do copo.

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No Doctor Beer, o chope passou a representar 70% a 80% das vendas de bebidas alcoólicas após a vitória no concurso.

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No Empório Dona Tereza, cerca de 30% dos novos clientes vêm de outras cidades, após o reconhecimento no concurso.

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Para bares e restaurantes, investir na qualidade do chope pode ajudar a atrair clientes e aumentar o faturamento.

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Veja este e outros webstories em: TIMESBRASIL.COM.BR

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