YouTube paga milhões para criadores manterem exclusividade

O YouTube prepara uma estratégia para evitar que criadores publiquem os mesmos vídeos em plataformas concorrentes.

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A empresa negocia pagamentos de milhões de dólares para a exclusividade com canais populares.

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As conversas incluem financiamento direto de programas e participação dos criadores em grandes campanhas publicitárias.

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Em troca, os criadores terão de priorizar o YouTube durante o período combinado.

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A estratégia surge após a Netflix ampliar a presença de conteúdos feitos por influenciadores.

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A publicação do mesmo vídeo em várias plataformas pode dividir a audiência.

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O YouTube também teme perder oportunidades de campanhas exclusivas para anunciantes.

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A partir de 24 de agosto, a plataforma muda a forma de contabilizar visualizações.

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A visualização será registrada desde o primeiro quadro, sem alterar os ganhos dos criadores.

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Veja este e outros webstories em: TIMESBRASIL.COM.BR

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